Leadership Achievements
I played a central role in shaping and executing the company's creative vision, notably serving on steering committees for high-visibility initiatives, including a significant company rebranding and the strategic integration of a new Digital Asset Management (DAM) system to enhance creative consistency and accessibility. While managing the operational pipeline—over 1,200 annual project assignments—I ensured every delivery met stringent quality standards and client expectations, maintaining a focus on timely, impactful creative outcomes.
My leadership was tested during periods of organizational change, and I championed process improvements that streamlined the creative review and production lifecycle, leading to a measurable increase in team efficiency and a reduction in iteration errors. I consistently collaborated on and contributed direction to high-level strategic campaigns, ensuring creative integrity and directly driving successful project execution and elevated client engagement.
