Perkins Coie Rebrand
Spearheaded a complex, company-wide rebrand while successfully navigating multiple high-level leadership changes. Demonstrated exceptional agility by rapidly adapting the strategic vision and design deliverables to new executive priorities.
Directed the creative partnership with an external design agency and led rigorous cross-functional alignment, collaborating closely with our internal design, marketing, operations, and legal teams to integrate the new visual identity and comprehensive design system cohesively. This effort successfully enhanced brand consistency across all digital and print platforms.
