Brand Campaign | Pacific Science Center
I led the design and execution of a captivating brand campaign for the Pacific Science Center, centered on igniting public curiosity. The campaign, themed "What’s so…", utilized bold, custom photography to create an immediate, thought-provoking connection. Each image featured a person with an intensely expressive facial expression designed to visually embody these specific questions. This approach transformed a traditional institutional promotion into an engaging, human-centric visual query, successfully drawing visitors in with a sense of wonder.
