StartupPercolator Site | Perkins Coie
To establish a compelling digital presence for the ECVC team, we developed a custom blog platform that successfully married firm brand compliance with a distinct, tech-focused aesthetic. Recognizing the need to stand out from the main, text-heavy corporate site, we implemented a sophisticated visual strategy featuring an overall black theme accented by high-contrast blue highlights. Furthermore, the content structure was optimized for maximum scannability—prioritizing concise summaries and visual hierarchy—to effectively cater to the reading preferences of busy tech CEOs and executives.
